In this article, Jeff Sleete draws valuable lessons for media sales professionals from sports legends Wayne Gretzky and Michael Jordan. Both athletes achieved greatness not

American Olympic gymnast Stephen Nedoroscik captured global attention at the Paris Olympics by excelling in his specialty, the pommel horse. His impressive routine helped the

Jeff Sleete, in his article for E&P Magazine, uses the classic film *The Dirty Dozen* to draw parallels between media sales strategies and the authenticity

In this article for E&P Magazine, Jeff Sleete highlights the importance of preparing for the summer vacation season, especially in the media ad sales industry.

In this article for E&P Magazine, Jeff Sleete recounts his experiences in the late 1970s with a client who owned a unique movie theater in

In his article for E&P Magazine, Jeff Sleete emphasizes the persistence needed in sales, noting that 98% of sales are not made on the first call. He discusses the myriad reasons why prospective advertisers might initially decline an offer, such as budget constraints, loyalty to other media partners, or simply not feeling the urgency to buy. Sleete draws parallels to the famous sales case in “Green Eggs and Ham” by Dr. Seuss, illustrating the importance of overcoming objections through repeated, varied offers. He encourages media sellers to continuously pitch their ideas to all potential clients, embodying the persistence of “Sam I Am” to eventually secure sales.