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Get expert sales advice from Jeff Sleete through our latest interviews and articles. With over 50 years in the broadcast industry, Jeff shares practical strategies for overcoming objections and achieving sales success, drawing from real-world examples and renowned sales techniques. Stay updated with valuable insights from one of the industry’s top professionals.

SLEET ON SALES Want to close more media sales? Take some advice from 'Sam I Am' | Sleete Sales Scripts, LLC | Media Sales Consultant | Sales Training

Want to close more media sales? Take some advice from ‘Sam I Am’

In his article for E&P Magazine, Jeff Sleete emphasizes the persistence needed in sales, noting that 98% of sales are not made on the first call. He discusses the myriad reasons why prospective advertisers might initially decline an offer, such as budget constraints, loyalty to other media partners, or simply not feeling the urgency to buy. Sleete draws parallels to the famous sales case in “Green Eggs and Ham” by Dr. Seuss, illustrating the importance of overcoming objections through repeated, varied offers. He encourages media sellers to continuously pitch their ideas to all potential clients, embodying the persistence of “Sam I Am” to eventually secure sales.

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