Deep-rooted plants have a greater advantage for survival. How well-rooted are your sales pitches to clients? Your pitch needs to be grounded with strong evidence that you have a solid grasp of your customer’s needs.

Winter may be a slow season for some businesses, but for savvy media sales professionals, it’s the perfect time to “make hay while the sun shines.”

I love the Christmas season if for no other reason than it allows me to, once again, serenade and annoy my grandchildren with my favorite version of “Santa Claus Is Coming To Town” by The Smothers Brothers…

Pete Rose wasn’t born with exceptional talents. He was not fast. He wasn’t graceful like DiMaggio or Ken Griffy. He didn’t have a strong arm like Roberto Clemente (or Al Kaline). What he did have was a consistent effort to

In this article, Jeff Sleete draws valuable lessons for media sales professionals from sports legends Wayne Gretzky and Michael Jordan. Both athletes achieved greatness not only through raw talent but also through relentless practice, discipline, and a deep mental focus.

American Olympic gymnast Stephen Nedoroscik captured global attention at the Paris Olympics by excelling in his specialty, the pommel horse. His impressive routine helped the U.S. men’s gymnastics team win their first Olympic medal since 2008, securing bronze. Nedoroscik’s individual

Jeff Sleete, in his article for E&P Magazine, uses the classic film *The Dirty Dozen* to draw parallels between media sales strategies and the authenticity needed for success in the industry. He emphasizes that success stories are universally relatable and

In this article for E&P Magazine, Jeff Sleete highlights the importance of preparing for the summer vacation season, especially in the media ad sales industry. As summer begins, he advises salespeople to proactively gather vacation schedules from key clients to

In this article for E&P Magazine, Jeff Sleete recounts his experiences in the late 1970s with a client who owned a unique movie theater in Grosse Pointe, Michigan. He shares colorful anecdotes about the theater’s transformation into a venue for

In his article for E&P Magazine, Jeff Sleete emphasizes the persistence needed in sales, noting that 98% of sales are not made on the first call. He discusses the myriad reasons why prospective advertisers might initially decline an offer, such