Jeff Sleete’s latest article emphasizes the importance of setting meaningful New Year’s sales resolutions to elevate your performance in 2025. Drawing inspiration from classics like “Columbo” and the heroic story of Desmond Doss, Sleete encourages sales professionals to go back to basics by honing core skills such as prospecting, presenting, handling objections, and closing. He also challenges readers to adopt a “one more” mindset—whether it’s making one extra call, sending an additional email, or following up with another prospect, small, consistent efforts can lead to extraordinary results.

Sleete underscores the vital need to know your sales data inside and out. Understanding metrics like your average sale size, number of conversations to secure meetings, and average close rate is crucial for identifying areas of improvement. By committing to these resolutions, sales professionals can transform the upcoming year into a period of growth and success.