In this article for E&P Magazine, Jeff Sleete recounts his experiences in the late 1970s with a client who owned a unique movie theater in Grosse Pointe, Michigan. He shares colorful anecdotes about the theater’s transformation into a venue for classic films and rock concerts, and how it became a hub for cult classics and music rehearsals. Sleete draws parallels between these experiences and sales strategies, emphasizing the importance of understanding key formulas and metrics to achieve sales success.

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“Back in the late 1970s I had a client who owned a 740-seat movie theater in Grosse Pointe, Michigan, that will remain nameless to protect the innocent.”*

*“It was turned into a venue for showing classic movies and concerts featuring up and coming rock bands such as The Cars, Joan Jett and Devo.”*

*“The theater had a smoking loge with parlor piece stuffed chairs. Keeping in mind that this was the late 70s, it was an interesting place to sit and watch the antics of those in the audience for late night screenings of the cult film ‘The Rocky Horror Picture Show,’ that — quite frankly — paid the bills for the place.”