Jeff Sleete, in his article for E&P Magazine, uses the classic film *The Dirty Dozen* to draw parallels between media sales strategies and the authenticity needed for success in the industry. He emphasizes that success stories are universally relatable and can easily translate into client interactions. By offering a mix of practical advice and historical anecdotes from the film, Sleete provides a roadmap for media sales professionals to become more effective and authentic in their roles.

“Most sellers never talk success — how they and their media outlet sold goods or services for folks just like them. Success is a universal language which you and your client can translate easily…”