In this article for E&P Magazine, Jeff Sleete highlights the importance of preparing for the summer vacation season, especially in the media ad sales industry. As summer begins, he advises salespeople to proactively gather vacation schedules from key clients to avoid missing out on critical opportunities. By understanding when clients will be unavailable, and who will handle decisions in their absence, sales professionals can stay ahead of the game and maximize their success during the high-potential final months of the year.

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“Jeff Sleete | for E&P Magazine
Summer begins in the Northern Hemisphere this year with the solstice on Thursday, June 20. So, it is time for the annual ‘Vacation schedule’ heads up.

In the words of a 1958 tune from The Jamies — full disclosure, I would have preferred using The Lovin’ Spoonful’s ‘Summer in the City’ or Alice Cooper’s ‘School’s Out,’ but the lyrics just don’t fit.”